Privacy Policy
This privacy policy explains how Fence Rite ("we", "us", "our") collects, uses and protects your personal information, including through the use of cookies, in line with UK data protection law (the UK GDPR and the Data Protection Act 2018).
Who we are
For the purposes of data protection law, we are the "data controller" of the personal information described in this policy.
Fence Rite
Unit 5, Corngreaves Works, Corngreaves Road, Cradley Heath, West Midlands, B64 7DA
Email: orders@fencerite.co.uk
Phone: 01384 352 264
What information we collect, why, and how long we keep it
The table below sets out the categories of personal information we collect, why we use it, the lawful basis we rely on under UK GDPR Article 6, and how long we keep it.
| What we collect | Why we use it | Our lawful basis | How long we keep it |
|---|---|---|---|
| Contact form / enquiry details (e.g. name, email, phone, message) | To respond to your questions, quotes or requests | Consent | 2 years from your last contact with us |
| Website usage data, collected via cookies | To understand how visitors use this website and to improve it | Consent | See individual cookie durations in the table below |
| Order, billing and delivery information | To process, fulfil and support your order, including refunds and warranty claims | Performance of a contract | 6 years, to meet UK tax and accounting record-keeping requirements |
| Email and phone correspondence | To communicate with you and keep a record of that communication | Legitimate interests | Up to 3 years from the last communication |
Where we rely on consent as our lawful basis, you can withdraw that consent at any time (see "Your rights" below) without affecting anything we did while your consent was in place.
How we use your information
We use your personal information only for the purposes set out in the table above and elsewhere in this policy - principally to provide and improve our website and services, to respond to enquiries, to process any orders or bookings, to meet our legal and accounting obligations, and, where you have agreed, for analytics and marketing. We do not sell your personal information to anyone.
Who we share your information with
We do not sell your personal information. We do share it with a limited number of trusted third parties who help us run this website and our business - each is only given the information it needs to provide its service, and is required to keep it secure.
Based on the services currently detected on this site, we may share information with:
- Google Ads
- Google Analytics
- Google Analytics (GA4)
- Google reCAPTCHA
- Stripe
We also share information with our hosting provider, and with other parties where we are legally required to (for example, regulators or law enforcement).
International transfers
Some of the third parties listed above may store or process information outside the UK. Where they do, we only work with providers who put appropriate safeguards in place, such as the UK's International Data Transfer Agreement/Addendum or the EU Standard Contractual Clauses, or who are covered by an applicable adequacy decision.
Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site owner. Below is a list of the cookies we have detected, what they are for, and how long they last, generated automatically from a scan of this website and kept up to date whenever the site owner re-scans it.
You can change your cookie preferences at any time using the cookie icon shown in the corner of the screen, or via the consent banner shown on your first visit.
Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we work to use commercially acceptable means to protect it.
Your rights
Under UK data protection law, you have the right to:
- Be informed about how your personal information is used (which this policy sets out to do).
- Access the personal information we hold about you.
- Have inaccurate personal information corrected, or incomplete information completed.
- Ask us to erase your personal information, in certain circumstances.
- Ask us to restrict the processing of your information, in certain circumstances.
- Receive a copy of the information you have provided to us in a structured, commonly-used, machine-readable format, and to have it transferred to another organisation ("data portability").
- Object to us using your information, including for direct marketing or where we rely on legitimate interests.
- Withdraw your consent at any time, where we rely on consent as our lawful basis - this includes changing your cookie preferences at any time.
- Not be subject to decisions based solely on automated processing (including profiling) that produce legal or similarly significant effects - we do not currently make any such decisions.
To exercise any of these rights, please contact us using the details above. We will normally respond within one month. We may need to ask you for information to confirm your identity before we can act on your request.
How to complain
We hope we can resolve any concern you have about how we use your personal information, so please contact us first using the details above.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), at any time:
- Website: ico.org.uk/make-a-complaint
- Helpline: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Changes to this policy
We may update this policy from time to time, for example if the information we collect or the services we use change. We recommend checking back periodically; significant changes will be reflected by an updated date at the top of this page.
Contact us
If you have questions about this policy, please contact us using the details above.